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Back to the bridge table and the ongoing discussion and the eternal question——

Why do the stores, for men and women, only have clothes like this even for business wear?

Has the world completely changed regarding clothing styles!

So off I went to the Internet search.

Basic Style Categories

No matter what your age, I think that there are five basic styles of dress for both men and women. I don’t think that anyone dresses in just one style. Nonetheless, we each have one dominant preferencee that I think stay with us throughout our lifetime.

Which one is yours?

        • Classic conservative: This is your understated more formal, executive look, well-tailored with darker colors.
        • Dramatic: Here is the person that likes to stand out in vivid colors and unique design that say, “Look at me!”
        • Natural sporty: Jeans, tweeds, cashmere and stylish active wear. These people want a relaxed fit with ease of movement and ease of care.
        • Romantic or muscular: These people like to make a gender statement. Lace and pastels for women. Leather and tight Ts for men.
        • Trendy: What is in, is on them! These people like to look like everyone else. Retailers love this type of dresser.

Fashion Considerations as we get Older

As we get older, the way we dress still is important especially if we want to remain “with-it”.  However, our clothing needs change just as our lives and bodies change. Yet, we don’t want to be left in the dust bin of looking dowdy or “giving-up”.

Clothing designers need to be aware of these considerations. Most of all, store buyers should recognize the buying power of our grand generations.  We are a growing demographic group.

  • Need for Respect:  I’m putting this first because our society is certainly suffering from ageism,  discrimination against becoming older and people who are older. You see it in comedy……

“Best before Mar 73”

….and especially in fashion designed for and modeled by young bodies, with flawless skin, sky-high legs and “pecs” and a “six-pack” to die for.

  • Life-style changes:  Often now retired, we need less “in-the-office” and more “going out for lunch” clothes.  Concert and airline tickets may become more important than a designer suit or handbag. Mid-priced items are attractive.
  • Relocation:  The most common relocation is to warmer climates, which definitely requires a change of clothing from layered and heavy to light and airy.
  • Adapting to body changes:  Not only do our figures change as we age but also our ability to manipulate buttons.  Skin becomes more sensitive to fabrics.  The wearing of sport-style and low-heeled shoes give essential stability. Some parts of our bodies, like upper arms, are more appealing covered than revealed.
  • Comfort and ease: The older you get, the more you realize that life is a trade-off.  Being physically comfortable in your clothes and not having to spend lots of time taking care of them, such as ironing and going to the dry cleaner, becomes a very attractive element of being “with it”.
  • Appropriateness: Age appropriateness has nothing to do with color or bangles.  Rather look at these criteria.
        •  How well the garment fits
        • Can you feel dignified and comfortable wearing it
        • Can you move about safely.

So where am I going from here?  Is there any hope?  YES, THERE IS!

Advanced Style

When I first opened Advancedstyle.com, the people depicted seemed strange to me. Then, I realized that the style preferences of an aging former business executive, living in the suburbs of Minneapolis, playing bridge, most likely might be quite different from those of an equally aging former model and fashion icon, living in New York City, fashionably walking the streets of the city. Take a look.


(Put your cursor on the red, click and open this link in another tab. Tabs are located at the top of your screen. They look like tabs on a file folder.)

Inspired by his grandmother’s exceptional, personal style and his interest in the “put-together” fashion of seniors he would see on the streets of New York City, Ari Seth Cohen’s blog, Advanced Style, is international recognized. He walks the streets looking for amazing, stylish seniors.  

Enjoy from the site

Words of Wisdom

Remember you can make the video larger by clicking on the box-like symbol at the far right.

Delightful Photographs

New York Times: “Respect your elders.”

Often told they are stylish.

by Bill Blass

Worldwide Recognition and Acclaim

Most of the photos may have been taken in New York City; nonetheless, the recognition and acclaim for the site and its message is worldwide ranging from the Today Show and the New York Times to Elle and Vogue Italia to the publications from the UK and Germany.  Even though there has been words like “array of wacky grandpas and classic uptown debutantes” (thefader.com)  and  “despite wrinkles and saggy boobs and creaky backs” (glamour.com) and many comments about pink hair—–Advanced Style is definitely positively influencing the fashion world.

If you would like to read more about the growing interest of the fashion world in our grand generations, I suggest.



You also can do your own search:  advanced style age influence

A Book

Ari Seth Cohen is now on a publicity tour around the world promoting his book.

Available June 4th

And a Documentary to be

Cohen writes, “In a time when the media largely ignores older people, and paints a depressing, often negative picture of aging, we want to share the very opposite experiences of women we’ve met. … Style is the bond that has linked these women together in Advanced Style, but their attitudes and spirit have become the true bond.”

To see more about this documentary and its need for support,


(Cursor on the red, click and open this link in another tab.)

Bottom Line

I think that——-

  • At any age, fashion is a battle between what is new and what looks good on the individual.
  • Style is caring about yourself and having confidence in your own sense of style.
  • However, we need designers who incorporate our age considerations, stores that recognize our profit potential and sales persons who treat use with respect.

What do you think?

Next, is Queen Elizabeth a fashion icon?